21 / 30 · Commercial & institutional writing
Human language for CEO letters, manifestos and culture documents nobody currently reads.
Your employees are not ignoring the culture document because they dislike culture. They are ignoring it because no human being has ever spoken that way. I work with leaders and organisations to turn intent, conviction and difficult choices into language people can actually hear.
CEO letters with a pulse. Manifestos that take a position. Culture documents that acknowledge the company is made of adults with functioning instincts for empty language. If the document matters, it must survive contact with the people expected to believe it.
How we work
- You reach out. Share the photograph, the person, the situation or the fragment - as much or as little as you can bear to. There is no correct brief.
- We agree the scope. Before anything is written, we settle what the piece is, its length and its intention. The commission is confirmed with a 50% advance.
- I write. The work is made for you alone, delivered within 3–5 weeks. One considered revision is included so the words land exactly where they should.
Scope & confidentiality
Every commission begins with an agreed scope - what will be written, its length, its tone and its purpose - so there are no surprises on either side. Nothing is begun before that scope and the advance are settled together.
What you share stays private. Your story, your materials and the finished writing are treated as yours alone and are never published, resold or used elsewhere without your explicit, written consent. Where a commission is anonymous by design, that anonymity is protected without exception.