23 / 30 · Commercial & institutional writing
The founding story underneath the pitch deck, written as a story rather than a timeline.
Most founding stories die on a slide that says 'In 2022, we noticed a gap.' The real story is rarely a gap. It is usually an irritation that would not leave, a badly timed decision, a repeated failure, a conversation, a private obsession or one founder seeing what others had learned to ignore.
I find that story and write it with narrative shape, then distil it into language that can strengthen the deck without becoming theatre. Investors may buy the economics. Human beings still remember the reason someone began.
How we work
- You reach out. Share the photograph, the person, the situation or the fragment - as much or as little as you can bear to. There is no correct brief.
- We agree the scope. Before anything is written, we settle what the piece is, its length and its intention. The commission is confirmed with a 50% advance.
- I write. The work is made for you alone, delivered within 3–4 weeks. One considered revision is included so the words land exactly where they should.
Scope & confidentiality
Every commission begins with an agreed scope - what will be written, its length, its tone and its purpose - so there are no surprises on either side. Nothing is begun before that scope and the advance are settled together.
What you share stays private. Your story, your materials and the finished writing are treated as yours alone and are never published, resold or used elsewhere without your explicit, written consent. Where a commission is anonymous by design, that anonymity is protected without exception.