22 / 30 · Commercial & institutional writing
Names, taglines, manifestos and origin language built on meaning instead of availability.
A name should not exist because the domain was free. A tagline should not sound acceptable in twelve unrelated industries. Before language becomes a logo, it needs a reason to belong to the business.
I work from the meaning, tension, ambition and founding logic underneath the brand, then build names and origin language with enough narrative structure to support what comes next. The result is not a spreadsheet of one hundred available words. It is a smaller set of directions you can defend, remember and grow into.
How we work
- You reach out. Share the photograph, the person, the situation or the fragment - as much or as little as you can bear to. There is no correct brief.
- We agree the scope. Before anything is written, we settle what the piece is, its length and its intention. The commission is confirmed with a 50% advance.
- I write. The work is made for you alone, delivered within 4–6 weeks. One considered revision is included so the words land exactly where they should.
Scope & confidentiality
Every commission begins with an agreed scope - what will be written, its length, its tone and its purpose - so there are no surprises on either side. Nothing is begun before that scope and the advance are settled together.
What you share stays private. Your story, your materials and the finished writing are treated as yours alone and are never published, resold or used elsewhere without your explicit, written consent. Where a commission is anonymous by design, that anonymity is protected without exception.